The introduction of cloud-based customer relationship management system automatically solved several issues that developers, as well as companies using the software, had to face. Let’s take a look at how it has proved to be beneficial for both.
No bulky hardware
Customer relationship management systems have now completed their journey from being earth-bound to cloud-based. Gone are the bulk hardware days.
Until the last decade, implementing new software meant setting up a server room and installing multiple applications on every computer. Organizations were also required to keep their in-house team of IT experts to handle various issues that the legacy CRMs faced on a daily basis. Due to the enormous cost and expenditure, only a limited number of firms were able to afford the customer relationship systems. That was the past. These days, the consumer relationship software is not just affordable, but technologically advanced and user-friendly as well. It can be custom-made to offer unique needs of the selected organization. Due to the ease of deployment, simple maintenance, and affordable costs, even small startups can afford to use such solutions.
CRM solutions have helped several companies to make their business substantial, palpable. Not just customer service, but even sales teams rely on such software to track sales opportunities, manage contact lists, run cold email outreach and optimize sales workflow.
Seamless access for remotely working employees
Consumer relationship system organizes customer data in a unique form and makes it available for employees in various teams. This helps the sales and marketing teams to identify the best leads based on the notes marked by the customer service team.
CRM can be accessed via any internet-enabled device that has been granted access by the system administrator. Cloud CRM solutions are mobile friendly. So, employees can access the system from anywhere around the world even with their smartphones. Sales and maintenance crews working on the ground find such systems to be very helpful.
Several studies have proved that sales teams report increased productivity when they have access to CRM via their phone while on the field.
The low-cost and high-reward potential
Until the last decade, developers often faced budget constraints while working on software solutions for clients with a limited budget to spend on features. But cloud CRM changed it all to a game with high reward and low-investment endeavor. Small startups don’t need to break the bank for getting good customer relationship management software anymore.
Due to the ease of data management, sales force saves time and focuses more on increasing the revenue with better sales numbers.
For those who wish to control creeping costs, cloud-based CRMs are also available with a subscription-based model.
Core functionalities offered by CRM solutions are task management, basic reporting, setting reminders, contact management, social media integration, document storage, interactions tracking, and sales pipeline view. The system and features vary, depending on the industry-specific solutions that you choose.
Quick and easy installation
Startups lack additional resources and time. Decisions need to be taken quickly to get the best out of available resources. In such situations, a startup tries to avoid setting up complicated systems that need space for hardware as well as time to be installed. They also avoid investing in software that employees cannot use without extensive training. Fortunately, most of the remote-server based consumer relationship management systems are easy to set up. There is no need to hire a large IT team. Training manuals for the same are readily available. So, basic training can be offered to employees quickly.
A reputed crm software development firm can help in taking care of installation procedure.
Data security concerns
Several studies have indicated that most of the big data thefts involve data stored in on-premise servers. Data security has always been the primary area of concern for developers and companies opting for on-premise CRM software. Maintaining server rooms and their safety was a costly affair. Thankfully, cloud computing managed to make life easy for everyone.
Cloud-hosting companies deploy multiple security solutions to ensure there are no unauthorized logins and the data remains secure. Most importantly, hackers find it difficult to access data transmitted in encrypted form to the servers.
Companies that have shifted to cloud CRM in the past suggest they witnessed a rise in the level of data security. The systems also satisfy the data security norms laid down by various countries.
As mentioned, there is no need for companies to keep an in-house IT team for managing customer service software. Troubleshooting, upgrading the system, performing security checks, creating a data backup, and performing other maintenance activities has become easy. Plus, the vendors who sell the cloud-based customer relationship management systems also offer to take care of the above tasks. Thus, organizations can save thousands of dollars in IT costs each year.
Cloud-based systems can easily integrate with other apps
As remote server-based software does not require the installation of hardware or server rooms, they can be adjusted as per the organization’s business requirements within minutes. Thus, cloud-based systems are popular among both, startups and large businesses.
More storage space and bandwidth can be achieved without making any changes in the office’s network of computers. So, greater efficiency and productivity can be achieved without breaking the bank when business increases.
Companies often use a mix and match of old and new software solutions for various business processes. Cloud consumer relationship system can be integrated to work with the existing tools like ERP, HRMS, G Suite, etc.
Custom-made software can be designed to work with existing on-premise office solutions, sales applications, apps, and website as well.
Oracle CRM on Demand, SugarCRM, Microsoft Dynamics CRM, Salesforce.com, Insightly, and NetSuite CRM+ are some of the most popular options around the world. However, some local lesser-known alternatives offer the same features and level of security at a lower cost. The software can be custom-made to suit organizational requirements as well. Thus, if you are looking for a trustworthy firm that offers custom crm development, you should consider contacting Smart Sight Innovations.
